Creation Of Pakistan Essay Example | Topics and Well Written Essays - 1250 words - 5

Creation Of Pakistan - Essay Example On June 23, 1947, the partition of the subcontinent was announced by the British. It was then that the foundation of a new Islamic state named Pakistan was laid. This was considered to be a practical initiation of the creation of a brand new nation, whose values were laid on strong norms and beliefs. Pakistan’s Independence Day is celebrated on August 14 every year. This day is actually considered to be the celebration of the announcement of a country coming into being. The creation of Pakistan was not merely an idea. It, however, came into being when the first Muslim stepped on this piece of land. The independence day of Pakistan is celebrated on a grand scale by its citizens. The whole nation on this particular day shares the spirit of brotherhood, unity, serenity, comradeship and global peace. People must understand that the creation of Pakistan was not lesser than a miracle. It was the creation of the land where religions like Hinduism and Buddhism were rooted for thousand s of years. People didn’t even imagine that it is possible to conquer such a piece of land for the purpose of implementing the principles and teachings of Islam. It was in the 18th century when the people of the Arab countries including the Muslims were contributing their parts to flourish trade between different countries. It was then that the detention of a Muslim lady had been reported to Hajjaj Bin Youssef who was a great Muslim leader. He then sent a nuke youngster almost 17 years old named Muhammad Bin Qasim to invade the land and acclimatize the detained Muslim lady. Muhammad Bin Qasim the great Islamic warrior invaded and defeated Raju Dahir with a limited army and captured the Port of Debal which is now known as Karachi. It was then that the Muslim scholars began to arrive at the subcontinent. This can be considered as a great breakthrough towards the creation of a separate homeland for Muslims.

The Essence of Love Essay Example for Free

The Essence of Love Essay The essence of love is an eternally controversial topic, the opinions of which vary from person to person. Some dont have sufficient faith in pure-love, on the contrary, others are firmly convinced that love is unconditional. From my perspective, love is as immaculate as snow that people yearn for, however to some extent, the material factor is supposed to be emphasized beyond reproach. What should be reached an absolute consensus is that genuine love cant depend on how much money he or she possesses, as the reason why you love him or her is relevant to nothing but the feeling when you get together. Your life can be perfect if you grow old with whom you love. When love comes to you, you can fly like an angel, living where full of brilliantly-colored and fragrant flowers. Nevertheless, coming back to earth, if you dont have money, how can your life be sustained? No one can deny that there is a common phenomenon in terms of love that many people divorce or lovers break up just due to economic reasons, like a tragedy. In the course of going in for eternal love, you may be in a dilemma that how to figure out the tricky and perplexing question which is more significant, the true love or the money? However, as a matter of fact, money is the base of our life, as correspond to love. What if you marry a person who is not your cup of tea?

Emetic and anti-emetic drugs

Emetic and anti-emetic drugs The Necessity Humans are fundamentally animals, and in true Darwinian fashion, survival is key. The process of emesis, or vomiting, can often be regarded as a defensive mechanism adopted by humans and other animals. One example of this is using emesis to reverse the potentially deadly mistake of eating a poisonous substance. If the bodies natural defences failed to recognise the danger of the foreign toxin in the blood stream, it may be essential to induce emesis. Hence, a need for emetic drugs arose, drugs which would stimulate the bodys natural defences and promote vomiting. However, not all vomiting is a defensive reflex, such as motion sickness, or the nausea associated with pregnancy, both of which cause no biological threat to the existence of the human. The extreme emesis suffered by chemotherapy patients is another strong cause for drugs to allow control over the vomiting process, and so the necessity for anti-emetic drugs also arose. The Emetic Response The act of emesis is in fact a fairly complex one, requiring the co-ordination of the somatic respiratory and abdominal muscles, and the muscles of the gastrointestinal tract. Two sections of the medulla function to regulate the event of emesis, the chemoreceptor trigger zone (CTZ) and the vomiting centre. The CTZ is located in the area postrema, on the floor of the fourth ventricle of the brain, and is sensitive to chemical stimuli present in the plasma. Many drugs can be used to counteract substances working on the CTZ, reaching the area of the brain via the blood stream. The blood-brain barrier around the CTZ is permeable, allowing drugs to act directly on it. The vomiting centre is, however, used to co-ordinate the actual event of emesis, regulating the movement of smooth and striated muscle. The CTZ transmits signals to the vomiting centre when a stimuli acts upon the CTZ, causing the activation of the emetic reflex. Emetic Drugs As previously stated, sometimes emesis is a desirable process, such as in the event of swallowing a toxic substance. It is also, perhaps [a bit irishly], necessary to promote vomiting in the test for anti-emetic drugs. The main emetic drug that is used is Ipecacuanha, which contains two substance, emetine and cephaeline, which irritate the gastrointestinal tract to cause the patient to vomit. However, migranes and indigestion are common side effects Motion Sickness Emesis can be induced without any influence from foreign substances within the body. Motion sickness is a prime example of this, and has no biological significance on the existence of humans. In the process of motion sickness, the labyrinth in the vestibular apparatus of the ear is moved in a certain way. This relays a signal to the floor of the fourth ventricle, but the mechanism of movement of the signal to the CTZ is yet unknown. It has been hypothesised that the cerebellum may possibly act as a second relay centre, but as the CTZ only responds to chemicals in the plasma, the synaptic pulses from the relay centres could not act directly upon it. However, although the mechanism of motion sickness is not yet fully known, many drugs for motion sickness have been designed, antagonising the H1 and muscarinic receptors. H1-receptor antagonists Histamine H1 receptor antagonists can prevent emesis by competing with histamine on the H1-receptor sites. The precise mechanism of action is yet unknown, but it has been thought that the administered antihistamine competitively blocks the H1-receptors of the vestibular apparatus, reducing sensitivity, and can act directly on the gut, which, in turn, relieves the vomiting associated with motion sickness. Furthermore, first-generation H1-receptor antagonist may also block the chemoreceptor trigger zone, and act on the nucleus of the solitary tract (brainstem) by crossing the blood-brain barrier, preventing vomiting in the patient. However, this treatment is mainly effective if administered before the onset of emesis, though may manage to help control emesis once it has began. As can be seem from the chemical structure opposite, the general structure of H1-receptor antagonists can be portrayed simply. Many first-generation antihistamines cause drowsiness as a very common side effect, d ue to the anticholinergic properties of the drug. However, this anticholinergic property can also act as an anti-emetic, making the first-generation antihistamine drugs more effective. Muscarinic-receptor antagonists Muscarinic receptor antagonists. Good for prevention of motion sickness. scopolamine (Transderm-Scop) Para4: (working on stomach) muscarinic receptor antagonist Side effects, ways it works, problems, structures, point out where it acts, and how the structure makes it act in that way. Explain how the drug interferes with the normal emesis process. Muscarinic-receptor antagonists (Chapter 7) Hyoscine active against nausea and vomiting caused by the stimuli of the labyrinth (ear), and against substances which act on the stomach directly, but not against things which act on the CTZ. (same as H1) Hyoscine is best agent for prevention of motion sickness, but less useful once sickness occurs. Effect peaks after 1-2 hours after ingestion, can also be given transdermally (via the skin like a nicotine patch), and is usually put behind the ear. Unwanted side effects: drowsiness, dry mouth. (other side effects can include blurring vision and retention of urine, but dont normally occur at the doses given for anti-emetic effects) Reference List: Hawthorn, Jan. Understanding and Management of Nausea and Vomiting, Blackwell Science, 1st Edition, 1995 Rang and Dale Bartholow, Roberts. Ipecacuanha, A Practical Treatise on Materia Medica and Therapeutics, Appleton and Company, 1908

Analysis of I Heard a Fly Buzz When I Died and Because I Could Not Stop

Analysis of I Heard a Fly Buzz When I Died and Because I Could Not Stop for Death by Emily Dickinson Emily Dickinson wrote many poems in her lifetime. She writes two of my favorite poems. They are: ?I heard a Fly buzz when I died? and ?Because I could not stop for Death?. They both have similarities and differences from each other. There are similarities in these two poems such as the theme and the observentness of the narrator. Both of the poems themes involve death. In ?I heard a Fly buzz when I died?, the poet writes, ? And then the Windows failed ? and then I could not see to see- ", which means that the narrator?s eyes would not open no more; they had died. In ?Because I could not stop for Death? it shows the theme even in the title. In this poem, the poet writes in a clearer way that her theme was of a deathly tone. ?Because I could not stop for Death- He kindly stopped for me?. The narrator in these two poems is quiet observant. In ?I heard a Fly buzz when I died?, the narrator can hear the buzzing of a fly just before he/she dies. The poet writes, ?-a...

The Chocolate War :: essays research papers

1. Robert Cormier wrote The Chocolate War. The copyright of the book is 1974. 2. In the exposition of The Chocolate War, Jerry Renault, the freshman quarterback, was receiving constant blows from opposing players. Jerry was trying to get the ball to his receiver, the Goober, but not having any luck. In The Chocolate War, the rising action was the majority of the story. At Trinity High School, the school that Jerry attends, there is a group of "elite" students called the Vigils. The Vigils give out "assignments" to random students at Trinity. Archie, the head, told the Goober that his assignment was to unscrew every screw in Room nineteen. The Goober spent several hours doing his assignment, and eventually finished with the assistance of a few Vigil members. As the story goes on, the reader learns that every year at Trinity, there is a chocolate sale run by the assistant head master, Brother Leon. The last major detail in the rising action was when Archie informed Jerry of his assignment, Jerry’s assignment was not to sell chocolates for the first ten days of the annual chocolate sale. The climax of the novel was on the eleventh day of the chocolate sale when Jerry was supposed to start selling the chocolates but he didn’t. As a result of Jerry not selling any chocolates, the other students’ sales began to plummet during the falling action of the story. Brother Leon began to feel nervous and had to go to Archie and the Vigils for help. Incredibly, the Vigils turned the whole school against Jerry and made selling chocolates the "cool" thing. Students began to look down upon Jerry for not conforming to the chocolate sale tradition. Someone even vandalized Jerry’s locker and cut up his gym sneakers. A group of boys, including Emile Janza, one of the biggest bullies at Trinity, jumped Jerry after football practice and abused Jerry’s body with their fists and football cleats. The Chocolate War didn’t have a happy ending, but there was a resolution in the story. Archie set up a boxing match, of all things, between Jerry Renault and Emile Janza. Emile ended up beating Jerry to a bloody pulp in a matter of minutes, while Jerry landed only three punches the entire match. As a result Jerry finally learned that he couldn’t beat the system, and that he’d be better off doing what his authorities instructed him to do.

The Mexican Drug War and Its Consequences

The Mexican Drug War and Its Consequences Despite President Felipe Calderon’s good intentions and determination to eliminate the drug cartels in Mexico, the Mexican government has not been able to stop the drug cartel’s operations (smuggling drugs, people and weapons to and from the USA) for many reasons. The drug cartels have proven to be powerful, well connected politically, well trained, well- armed, and manipulation of the masses. Therefore, it has been impossible for the Mexican government to stop cartels like La Familia from operating, and now the cartels have become a problem for the Unites States too.The Mexican cartels have proven to be unstoppable for the Mexican government. President of Mexico Felipe Calderon’s decision to send fifty thousand soldiers and twenty thousand federal police has not been enough to stop the cartel’s indiscriminate killings. According to the University of San Diego Trans-Border Institute of Analysis and Data, since Janu ary of 2007, 28,228 people have died in drug-related violence in Mexico (Sandiego. edu). Going muscle to muscle with the cartels has proven to be the wrong decision. Sending all those troops and federal police has only served to increases the death toll.Cartels like La Familia are well armed and trained. According to intelligence, members of La Familia must complete three to six month training camp in Michoacan, conducted by ex-members of the Colombian or Mexican Special Forces. La Familia uses equipment, weapons, and uniforms similar to those of the Federal Investigations Agency, therefore operating without being detected in cities and on highways (La Familia Michoacana fact sheet, DEA). It is a fact that La Familia is well armed with weapons that come from the United States.La Familia has the connections and the money to buy these weapons; Calderon continues to send more troops to combat the cartel, but this military effort will not work. La Familia cannot be stopped since they kn ow how to manipulate the masses, by threats and targeting opposing citizens, and this makes the situation even worse for the Mexican government as they try to obtain help from citizens to capture the leaders. La familia has won the loyalty of many people through political and Christian beliefs, but mostly through intimidation.In the article â€Å"Silver or Lead,† we can see how a regional official named Veronica Medina has selective hearing in favor of La Familia. Medina is clearly in favor of La Familia even though she works for the Mexican government. It could be quite possible that Medina is on La Familia’s payroll. La Familia is known to win favors by offering monetary rewards. La Familia also intimidates people with violence; they take over a town and tell the mayor, â€Å"We want to work here. There will be no trouble, no crime, no drunkenness, nothing. † Then, they enforce their rules.Mayors are usually paid for their hospitality. It is silver or Lead (Fi nnegan 48). How can regional officials decline? Since they are substantially underpaid and their lives are threatened, they are almost forced if they don’t they face almost certain death at the hands of the cartel. As long as the Mexican government continues with this plan of combatting cartel, it will never see the end of the cartel. Mexico is a traditional Catholic country; most of the Catholics practicing in North America live in Mexico. La Familia uses this religious fervor to gain the sympathy of the people’s town.La Familia knows they will gain sympathy and new people who want to work for them if their organization somehow shows they are Christian believers. La Familia wants people to think that they only kill those who have committed a crime. According to William Finnegan â€Å"La Familia doesn’t kill for money, it doesn’t kill women, it doesn’t kill innocent people–only those who deserve to die. Everyone should know: this is divine justice† (Finnegan 40). These words were actually written on a sign left by La Familia at one of their assassination sites. Their propaganda implies the need for divine justice.They are trying every way possible to make people believe they are doing God’s work. The Mexican church has not said anything about it, and there are people who are led to believe that perhaps some of the violent works of the La Familia are necessary and maybe even justified. La Familia’s smuggling business has a big negative effect on America society and economy. Since La Familia is willing to pay the exorbitant amounts of money for necessary costly weapons, it entices Americans into breaking the law by getting involved in the illegally sales of arms.In February 2007, drug cartels gunmen attacked two offices of the Guerrero state attorney general’s office in the resort town of Acapulco, killing four officers and three secretaries. One of the rifles used in the attack was traced bac k to the United States (guns without borders). Federal agents say about 90 percent of the 12000 pistols and rifles that the Mexican authorities recovered from drug dealers in the United States are mostly from Texas and Arizona (McKinley 1). Every gun smuggler captured is sent to prison, and the government has to house him and fed him, costing taxpayers thousands of dollars a year.Drug addiction costs the U. S. billions in health care. According to the 2008 National Survey of Drug Use and Health, approximately three million Americans 12 or older initiated the use of an illicit drug. That is nearly 8000 people per day (2008 national survey of drug and health). More than half of all people arrested in the United States test positive for illegal drugs. Drug use is closely connected to robbery and property crime. Substances abused led directly to the death of 38000 Americans (Executive Office of the President of the United States).The drug cartels are clearly affecting America Society an d their economy. The U. S. government needs to work harder to implement regulations on its side of the border. The Mexican government has tried almost everything, but it has not been successful. If the Mexican Government continues with the same approach to the drug cartel problems ultimately the drug cartels will overturn the government. Mexico is a civilized nation, and will not likely go to civil war over the drug cartels; still nobody has tried to take the drastic measures needed. La Familia is more brutal. La Familia is more motivated to keep their power than the government is to stop them; consequently they are impossible to stop.Works Cited Executive Office of the President of the United States. Web. 7. Nov. 2010 â€Å"Guns Without Borders† The New York Times. Web. 6. Nov. 2010 James Mckinley, â€Å"U. S. Stymied as Guns Flow to Mexican Cartels†, The New York Times, April 15, 2009 â€Å"La Familia Michoacana Fact Sheet†, DEA. Web. 5. Nov. 2010 Sandiego. ed u. Web. 6. Nov. 2010 William Finnegan, â€Å"Silver or Lead†, The New Yorker, May 31, 2010, 40, 48 2008 National Survey of Drug Use and Health. Web. 6. Nov. 2010

Toys and Games industry

Toys R Us is one of UK’s leading toy and game retailer. This report conducts an academic research focus on Toys R Us (UK) in toys and games retailing sector. In the first part of this report, we will discuss the toys and games industry background and the overview of Toys R Us. Then, the research will focus on Poster’s Five Force Model and Porter’s Generic Strategies. In the next parts, this report will concentrated on the potential strategies which Toys R Us might pursue in the future. Conclusion and recommendation will be mention in the final part of this report and the recommendation will be covered the best strategy for Toys R Us which can be used for the future competitiveness.1.1 Industry Background After the decline in 2008 and 2009, the toys and games market has grown about 5% just under  £2.2 billion. The market has opportunities to increase the sale revenue from 2010 to 2015 (MINTEL 2010). The Figure 1 shows UK retail value sales of toys and games betw een 2005 and 2015. (Figure 1, Source from: MINTEL Report 2010)According to MINTEL 2010, the main players in the toys and games industry in UK is Argos, Toys R Us, Disney and some internet specialists such as Amazon and Ebay. The Figure 2 shows the retail market share for those main players. (Figure 2, Source from: MINTEL Report 2010)1.2 Company overview Toys R Us is UK’s leading traditional toys and games retailer with over 1500 stores and 71,000 employees (including part-time employees) in 33 countries and the company’s headquartered in Wayne (DATAMONITOR 2011). Toys R Us offer Toys, Baby care, Video games, Multimedia PCs, Bikes and outdoor fun products (Toys R Us 2013).2.0 Poster’s Five Force Model2.1 The threat of new entrants According to Dess, Lumpkin and Eisner 2010, the threat of new entrants is depends on the level of entry barriers. In the UK toys and games industry, there are strong competitions for the pricing. According to MINTEL 2010, since 2008, co nsumer prices for the games and toys have fallen, so most retail cut down the price therefore strong competition in the toys and games industry. Moreover, Economies of Scale can be also related to the entry barriers. Finally, the government policy is major source of entry barriers. For example, national land policy can be effect the manufactory and location of stores, the entry barrier is also influence by high VAT rates for the company which standard rate is 20% and reduced rate is 5% in 2013 (GOV.UK 2013).2.2 The bargaining power of suppliers Toys R Us has increase the number of suppliers over 3000 manufacturers. Mattel, Hasbro and Namco Bandai are the main suppliers for Toys R Us. Those 3 manufacturers are top 20 suppliers in toys industry and Best-selling Toys of the year are always given to those 3 suppliers (GIMD 2011). Nintendo and Sony are also the main suppliers for Toys R Us. Those 2 companies are famous video games suppliers. Nintendo has produce NINTENDO 3 DS and Sony ha s produce PlayStation 3 and PSP, those 3 product all have good sale revenue in the games market (Toys R Us 2013).2.3 The bargaining power of buyers As this report has mention before, Toys R Us is one of UK’s leading toys and game retailer, therefore the company has strong brand image, when consumer planning to purchase toys or games, Toys R Us is always become a first choice for purchase toys and games because the strong brand image. Moreover, there are limited numbers of global retailer in the traditional toys and games industry therefore Toys R Us has strong buying power (GMID 2011). The Figure 3 shows the child/youth population by age and gender between 2005 and 2015 in UK. From this table, we can see the populations between ages 0-14 are increase from 2005. The target market for Toys R Us are children, if the populations of child is increase, the buying power will also increase. (Figure 3, Source from: MINTEL Report 2010)2.4 The threat of substitute products Toys R Us is mainly focus on traditional toys and games sector. However, since the new technology is coming to the market, such as Ipad, X-box 2 and some new online games, the consumers’ needs are changing. More young children prefer the game in Ipad video game and online game rather than traditional toys; therefore Toys R Us is facing on high threat of substitution.2.5 The intensity of rivalry among competitors in an industry Woolworths was the biggest toys and games retail in UK, after the collapse of Woolworths in 2008, Toys R Us, Argos, Disney and other online retail such as Ebay and Amazon became the major players in toys and games industry. In 2009, Argos has 24% market share which are top one in UK toys and games market. Toys R Us has 17% market share and Disney only has 3% market share (MINTEL 2010). Figure 4 shows the outlet, sales, positioning and evaluation of those major players in toys and games industry in 2010. (Figure 4, Source from: MINTEL Report 2010)3.0 Porter’s Generic StrategiesIn this part, this report focuses on Porter’s Generic Strategies to analysis the strategic positioning of the major play in toys and games industry. According to Dess, Lumpkin and Eisner 2010, Porter’s Generic Strategies include three strategies which are Differentiation, Focus and Cost leadership which a company can use for achieve competitive advantage and overcome five force. Figure 5 is made by the Porter’s Generic Strategies; this graph shows the main competitors for Toys R Us in toys and games industry. From this graph, we can find out Toys R Us is using differentiation strategy, the strategy for Disney Company is Focus strategy, Argos and amazon concentrated on Cost Leadership strategy. (Figure 5)Differentiation can be defined as a strategy based on creating differences in the company’s product and service (Dess, Lumpkin and Eisner 2010). As this report has mentioned, Toys R Us is using Differentiation strategy. The Company is pro viding different customer service as other competitors in the toys and games industry. According to Toys R Us 2013, every store of Toys R Us has an extensive Babies R Us department, inside of the Babies R Us included furniture, car seats, bedding, strollers, safety products, nappies and baby food for all parents and babies.Moreover, the company can be achieved the Differentiation strategy by strong brand image and wide range of products. As this report mention at the induction, Toys R Us is one of UK’s leading toy and game retailer therefore the company has strong brand image to achieve the differentiation strategy. According to MINTEL 2010, Toys R Us provides large range of toys and other children-related products. There are some advantages of Toys R Us using the Differentiation strategy. Firstly, this strategy can improve consumers’ loyalty. Differentiation strategy can also help company to decrease the threat of substitute products. On other hand, there are few disa dvantages for differentiation, consumer may prefer to purchase product from the company who using the cost leadership strategy.Disney Company is using focus strategy. The products from Disney shop are related to the Disney film (Disney store 2013). The company is focus on the customers who like the Disney brand images, most consumers will decide to purchase from Disney store if they like watch the Disney films especially young children. Argos and Amazon are focus on cost leadership strategy. Both companies are offering wide range of toys and games with low prices.4.0 Potential strategies might pursue in the futureIn this part, this report will mainly focus on the strategies which the Toys R Us may pursue in the future.4.1 Vertical Integration Vertical Integration is an expansion or extension of the company by becomes its own supplier or distributor (Dess, Lumpkin and Eisner 2010). According to GIMD 2011, the key strategic objective and challenges for Toys R Us is extending private l abel ranges. Vertical integration is one of best strategy to achieve this objective. If Toys R Us becomes its own supplier, the company will much easier to extending private label ranges. Moreover, the  company’s transaction costs are much higher than administrative costs, so vertical Integration becomes an attractive strategy for Toys R Us.There are few benefits for Vertical Integration. Firstly, the strategy has benefits on access to new business opportunities, this will be helpful for Toys R Us achieve the objective of extend private label ranges. Secondary, this strategy can help Toys R Us to make sure the quality of the product, therefore this will help to increase the consumers’ satisfaction. Finally, Vertical Integration can help company to reduce the transaction costs.4.2 Strategic Alliances Strategic Alliances can be defined as two or more companies have a cooperative relationship (Dess, Lumpkin and Eisner 2010). As this report mention in the second part, mo st young children are prefer video games rather than traditional toys, so Toys R Us might concentrate on video games sector in the future, to development a new video game, the company will need a strong technology, the company might think about the Strategic Alliances. As this report mention before, Nintendo is a famous video game manufactures, the company has sold about 2.4 billion video game since 1983 (Nintendo 2013).If Nintendo become an alliance partner with Toys R Us and development a new product with strong brand image from technology and high level of technology skill Nintendo, both companies will easy to increase the market share in the toys and games industry. The advantages for Strategic Alliances will be reducing manufacturing costs in the value chain. Moreover, this strategy will also help on developing and diffusing new technologies.4.3 Internal DevelopmentInternal development is focus on new products and new technology. According to GMID 2011, a key objective and chal lenge for Toys R Us is development of exclusive products, this strategy may help Toys R Us to achieve this objective. Moreover, the company is not having to using the Strategic Alliances to development a new video games, this strategy can help company to development own innovative product without having to share the wealth with alliance partners.5.0 Conclusion and RecommendationIn conclusion, this report has concentrated strategic analysis on Toys R Us in toys and games industry. In the first part, the report has discussed the industry background and company overview. Then, the analysis of Poster’s five force model takes the second place. In the third part, this report analysis the Poster’s Generic strategies which show Toys R Us are concentrated on Differentiation strategy. Finally, the report mentions the several strategies which Toys R Us might pursue in the future.After the report analysis those strategies for Toys R Us, we can give the recommendation on the best s trategy for the future competitiveness. Figure 6 shows the benefit and risk of the three strategies for Toys R Us, compare those three strategies, all of strategies have both benefit and risk for Toys R Us, but we recommend that Strategic Alliances is the best strategy for Toys R Us in the future.New product development is the main objective of Toys R Us, if the company can develop own video games product, it will easy to increase the market share in toys and games industry, Strategic Alliances is the only strategy which can help Toys R Us to achieve the goal in the fastest time. Internal Development may also help company to develop new product, but the company will need spend high cost on new product development and Toys R Us may not have enough technology skill on video game as the company such as Sony and Nintendo. (Figure 6)